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Week 26, 2025
Gill Gross & Ben Ornstein
July 01, 2025
Wimbledon Week 1
Federer Inc. — Monetizing Excellence
Why It’s Interesting: Oliver Brown writes a masterpiece on Federer’s excellence in brand building and why the world still can’t get enough.
Related On Federer: He officially became a billionaire.
12 Hours Straight With Aryna Sabalenka
Why It’s Interesting: Impeccable access (props to Sabalenka & management) and painstaking detail (props to journalist Stuart Fraser).
Why Carlos Alcaraz Excels On Grass
Why It’s Interesting: Rob Hemingway of TNT dives into the data that reveals the reasons behind Alcaraz’s swift domination on the surface. He currently has more grass court titles in his career than he does losses.
Full-Length Rublev Feature
Why It’s Interesting: Rublev has gone through a lot. His unrelenting candor combined with the best long-form production we’ve ever seen from the ATP is a combination not to be missed.
Life As The “Warm-Up Guy”
Why It’s Interesting: Adam Jones has played with the likes of Novak Djokovic, Rafael Nadal, Jannik Sinner, Carlos Alcaraz… and many more.
Carson Branstine’s Double Life
Why It’s Interesting: She came through Wimbledon qualifying and lost to Aryna Sabalenka in the opening round. Her quotable personality and her backstory have gotten her noticed.
More: Ben Rothenberg was at her final round of qualifying and wrote on her captivating dialogue both during and after the match, for Bounces.
Editor’s Note: The piece mentions that Branstine went to American university, but didn’t specify where. Answer: Texas A&M.
Mini-Documentary On Carlos Alcaraz
Why It’s Interesting: We wouldn’t blame you if you had some Alcaraz documentary fatigue at this time, but this one is 10X more compact than Netflix’s offering and, in the same vein as any Rolex TV commercial, superior on aesthetic beauty.
World No. 150 Breaks Down His Finances
Why It’s Interesting: This article title is 10/10, so we’re going to leave it there.
Leaving You With A Delightfully Satisfying Video To Get You Pumped For Wimbledon Day 2
Isn't it great when everything falls into place?
It's time for The Championships 2025 💜💚
— Wimbledon (@Wimbledon)
4:02 PM • Jun 29, 2025
On Monday Match Analysis, Gill and Alex Gruskin of Cracked Rackets compare notes on their 2025 Wimbledon Power Rankings. They also talk sleeper picks and pick a women's champion..
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Hey everyone, Gill Gross here. While I’m grateful for any amount of success I’ve had talking tennis on the internet for the past half decade, I believe we should all be doing better in this sport as creators and as fans. The tennis content economy is far behind other sports by metrics of engagement and popularity. This newsletter is our effort to DRAW the great things we find in tennis every week- we search for content that teaches us, makes us think, makes us laugh and ultimately makes loving this sport the best possible experience. Our vision is to speed up the growth of a robust content economy in tennis, for the benefit of fans, players and creators alike.