Indian Wells Week 2

  • The Science Of Forced Vs. Unforced Errors

    Why It’s Interesting: The difference between a forced and unforced error can shape how we understand a match. Using 8,800+ charted matches, this project shows where tennis observers consistently agree  and where the most debated calls live.

  • The Tennis Channel Trajectory

    More: A new CEO and streaming strategy aim to turn tennis’ recent popularity surge into a larger audience for the sport’s most dedicated TV network.

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  • Entrepreneurial Arms Race In Amateur Tennis

    Why It’s Interesting: Millions of amateur players are starting to track their matches with AI-powered apps that analyze strokes, build highlight reels, and turn rec tennis into a numbers game.

  • The Alex Eala Effect

  • Jakub Mensik Shows What He Eats In A Day

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  • Leaving You With Casper Ruud’s Incredible Toss Accuracy

Gill Gross hits Desert Smash to pitch questions at Naomi Osaka, Alexander Zverev, Elina Svitolina, Alex de Minaur, Lorenzo Musetti, Victoria Mboko and Mike and Bob Bryan.

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Hey everyone, Gill Gross here. While I’m grateful for any amount of success I’ve had talking tennis on the internet for the past half decade, I believe we should all be doing better in this sport as creators and as fans. The tennis content economy is far behind other sports by metrics of engagement and popularity. This newsletter is our effort to DRAW the great things we find in tennis every week- we search for content that teaches us, makes us think, makes us laugh and ultimately makes loving this sport the best possible experience. Our vision is to speed up the growth of a robust content economy in tennis, for the benefit of fans, players and creators alike.

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